With all the major fashion weeks now drawn to a close, the one major thing I took away from the shows was the use of color. Colors for spring 2017 took an earthy turn. Neutrals and pastels are definitely the new black. Color is so important, as it can influence, heighten mood, revitalize and soothe. Advertisers and marketers have known this for a long time. It’s no mistake that fast food chains choose red—which stimulates hunger and draws attention whereas a hospital or doctor’s office would choose a more soothing hue like greens or blue as those colors encourage calmness, stability and peace. Color is a calling card of sorts. It says so much before you have even spoken a word.