2017 Summer Swimwear Fashion Trends

There is nothing more traumatizing than shopping for a swimsuit—well, I take that back—shopping for jeans comes a close second. When going through rack after rack of styles seemingly designed with those of Gisele’s ilk in mind, it can get frustrating. Or in my case—leading to an existential crisis in a fitting room in the middle of Nordstrom.

“Why do you do this to yourself?” you question. “You KNOW you can’t be in the sun—you just burn!” “I soo shouldn’t have had those two mochaccinos at Starbucks—so much for my diet—but they were SO good though!”

This conversation fraught with pretty much all stages of grief continues for over 10 minutes while I try to reconcile how I am no longer a 4 and why does everything that tastes so good go straight to my hips—(damn you Starbucks!) Pulling myself together, I return my cast offs to the fitting room attendant and continue the hunt for the PERFECT, flattering swimsuit. When you are a curvy girl at a statuesque 5’2—it can be a tall order. But it doesn’t have to be a mission filled with drama. The most important thing, especially when shopping for swimwear is knowing your body type. Are you an hourglass, pear, athletic or apple-shaped body type? Knowing this can make a huge difference in making your shopping trip a lot less painful and existential crisis-inducing.

Let’s talk trends.

There were four major trends that I saw while shopping that is going to dominate beaches everywhere in 2017: The one-shouldered look, side cutouts, whimsical fabrics, and stripes. Knowing your body type can help you navigate some of the pitfalls many women face while looking for the perfect swimwear.

The One Shoulder Look

First, I am going to start with my favorite—the one shoulder look. This can be worn in two and one-piece styles. In terms of fit, it is super flattering on athletic or broad-shouldered frames. The eye goes to one side, reducing the emphasis on wide set shoulders. On athletic types, it accents your dedication to the gym (show off!). For other body types, like pear, choosing a piece that is color blocked, with the darker color on the bottom, will be more slimming and highlight your assets. On an apple shaped body type, monochrome is the way to go. Now monochrome doesn’t have to be boring—look for fabrics with some texture to add whimsy. For glowing skin, I recommend Pevonia Botanica’s Lumifirm Body Moisturizer. It’s light-weight and non-greasy and is sure to complete your look!

Whimsical Bohemian Crochet


And in speaking of whimsy, textured fabrics, especially crochet, were everywhere. I also saw a lot of styles that were more like tiny tops that would amazing on some of you petite ladies that are looking for more coverage, but a little more daring than your basic one piece. Crocheted coverups were also a major trend—very bohemian vibe.

Sexy Side Cutouts

Side cut outs were another trend that I fell in love with. Gives a little sexiness without giving away all of your secrets! Some were done with metal rings or in a more nautical vein with rope—either way—it’s a sure winner for the beach or pool. It is also a good choice for hourglass figures. Be sure to apply Pevonia Botanica’s Hydrating Sunscreen SPF 30 so those cutouts are cut out of your tan lines!

Stripes-A True Classic


Stripes—a tried and true classic. Each season we see it reinvented in some way or another. Lots of vertical stripes this season, which make for an excellent choice to elongate the body and draw the eyes upward to your beautiful face. I mean—you religiously are using your Pevonia Botanica skincare line—so why wouldn’t you want to show off that glowing complexion! My favorite product during the summer is Pevonia Botanica’s YouthRenew™ Tinted Cream SPF 30, gives you a thin layer of coverage so that you LOOK like you are going barefaced, but gives just enough to hide any areas of concern—trust me it’s amazing! High-waisted looks were the trend in the two-piece collections—great for curvy girls that want to accentuate that waist and will also hide the fact you know where that last splurge at Starbucks went!

After a day out having fun in the sun, it’s easy to overdo it—or if you are like me—forget to reapply your sunscreen (BAD!)—be sure to drink plenty of water and have plenty of Pevonia Botanica’s After Sun Soothing Gel on hand to cool burnt skin and prevent peeling and further skin damage. So get out there, live your most #beautyfull life and whatever style you choose, be sure to have fun with your look and try something new!

Meg Evans

Meg Evans

Having been gifted her first Vogue subscription at just 6 years old, Meg is a lover of all things sartorial. Originally hailing from Northeast, she has been in the retail and fashion industry for over 20 years. She got her start with Ralph Lauren, then left her heart in Paris after a study abroad and later became the brand representative for labels such as Eileen Fisher and Gianni Bini. She has a passion for entrepreneurship, and has owned her own fashion consulting business among other ventures. She presently works for her local humane society running their retail operations and loves the fact her talents help make a difference in the lives of animals. She is also very active in her community and has produced fashion shows with the likes of Dress For Success. Meg spends her free time from her entrepreneurial and community giving efforts with her boyfriend and 6 rescue dogs. (Because all you need to truly succeed in this life is love and a dog!) She believes that every woman can live a fashionable, beauty full life and that kindness is a look that suits everyone! (Oh! And don't forget to spay and neuter your pets!)